I build strategies that connect ideas with impact.

Amplifying voices, Crafting stories, inspiring action.

What I Do

Digital Marketing Strategy

I design digital strategies that connect data with creativity.
My focus is long-term growth through clear objectives, measurable results, and integrated online channels such as SEO, content, social media, email, and analytics.

Communications Strategist

I craft communication plans that shape perception and strengthen trust.
Every message reflects the organization’s vision, values, and purpose, building visibility, credibility, and meaningful engagement across audiences.

Project Management

I turn complex ideas into structured, achievable outcomes.
From planning to execution, I align teams, timelines, and goals to ensure every project delivers impact, clarity, and measurable value.

Build Digital Momentum

Shape Perception with Purpose

Turn Vision into Action

Projects

Edplace is an online learning platform that provides educational resources for students aged 5-16 in the UK. The platform is dedicated to enhancing students' academic performance and confidence through personalised learning resources.

🔹 Assignment Scope

• Collaborated with a cross-functional team to develop a real-world digital marketing strategy for EdPlace

• Conducted preliminary optimization of EdPlace’s website and mobile app, focusing on user experience and conversion flow

• Enhanced email marketing performance through segmentation, testing, and content refinement

• Proposed tactics to increase social media engagement, with emphasis on Instagram visibility and brand consistency

• Delivered actionable insights on SEO, competitor analysis, and marketing channel performance

• Strengthened leadership and organizational skills through timeline management, internal coordination, and stakeholder presentations

EcoGlam Digital Marketing Strategy.

The strategy aimed to build a value-driven brand presence that speaks to conscious consumers. It combined storytelling, user interaction, and performance marketing to position EcoGlam as a leader in sustainable fashion innovation.

🔹 Assignment Scope

• Developed a full-funnel digital marketing strategy as part of LSE’s applied coursework

  Created tailored approaches to:

  • Boost social media engagement

  • Improve SEO performance

  • Strengthen email marketing funnels

  • Introduce affiliate marketing streams

• Proposed a gamified brand experience (Wainwright, 2022) combining sustainability, fashion, and interactivity to boost organic traffic

• Aligned all tactics with EcoGlam’s brand values of eco-conscious fashion and consumer empowerment

• Applied strategic thinking, creative ideation, and performance metrics to simulate real-world execution

MEPI Communications Strategy.

This project aimed to build a more connected, responsive, and engaging communications environment for MEPI at AUB. The strategy emphasized inclusivity and alignment, ensuring that every audience group receives relevant, impactful communication through the right channels.

• Designed and presented a comprehensive communication strategy for MEPI at AUB

• Identified and segmented three core audiences: students, faculty & staff, and the external community

• Tailored messaging frameworks to fit the values, needs, and behaviours of each segment

• Recommended channel optimization across email, social media, internal platforms, and public-facing outlets

• Applied data-driven methods to refine reach, improve clarity, and enhance overall engagement

🔹 Assignment Scope

Tesco PLC is the leading grocery retailer in the UK, holding a commanding market share of over 27.6% (Tesco PLC, 2024). As one of the traditional 'big four' supermarkets (Johnson, 2024), Tesco has consistently maintained its top position despite intense competition and ongoing economic challenges.

🔹 Assignment Scope

• Develop a Leadership Plan for a Digital Marketing Department

  This includes:

  • Defining a leadership vision

  • Building a high-performing team

  • Creating a culture of innovation

  • Aligning marketing activities with business goals

• Analyse the Business Environment

• Propose a Digital Marketing Innovation

• Design the Operational Strategy

• Define Metrics and KPIs

• Build an Implementation Roadmap

Digital Marketing Strategy

Communications Strategy

Videographic Production and Storytelling

Social Media Management

Podcast Production & Editorial Collaboration