Digital Marketing Strategy

The strategy aimed to build a value-driven brand presence that speaks to conscious consumers. It combined storytelling, user interaction, and performance marketing to position EcoGlam as a leader in sustainable fashion innovation.

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EcoGlam Digital Marketing Strategy

Organisation: London School of Economics (LSE) in partnership with FourthRev

Start Date: 15/03/2024

End Date: 25/03/2024

🔹 Assignment Scope

  • Developed a full-funnel digital marketing strategy as part of LSE’s applied coursework

  • Created tailored approaches: